Situated just behind a well-known c-store chain and just off Route 248, the new carwash leverages traffic from a local mall that serves as a destination location for the community. “So, of course, Benny’s gets the credit for originating the concept and, fortunately, he brought us in, and we developed the technology to start the model.”Īnd, it’s a wash format that Detrick has since applied to his second Sparkle Car Wash location in Easton, Pennsylvania. “Benny’s is the one who came to us and said, ‘This is the business model that we want to adopt,’” recalls Detrick. In 2001, says Detrick, his company worked with Benny’s Carwash in Baton Rouge, Louisiana, to develop the industry-changing model. Life in the fast laneĪlthough the original Sparkle Car Wash location functioned as a full service carwash for over two decades, Detrick and his team actually helped to pioneer a new wash format at the turn of the century: express exterior. “In Stroudsburg,”explains Detrick, “we are in a geographically large county, with only 168,000 people, and we wash about 190,000 cars per year.” With vast professional carwashing experience, including on the control, payment and management equipment product development side, Detrick’s two carwash locations feature three different wash formats - self-serve, flex-serve and express exterior - and these carwashes are looking to offer an exceptional service to ensure customer loyalty and repeat business. Opened in 1981, the Detricks’ business, originally a full-serve carwash site now flex-serve, has changed in response to demand and a desire to increase customer satisfaction. Today, Sparkle Car Wash in Stroudsburg, which is still owned and operated by the same mother-son duo, is well-established in the community. At just 17 years old, Detrick, along with a business partner, his mother, purchased his first carwash - a then abandoned carwash - at 1070 Congdon Ave., Stroudsburg, Pennsylvania.
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